What brands need to know about digital product passports — plus, the CFDA bans fur and Dario Vitale exits Versace
Description
On the Glossy Podcast, senior fashion reporter Danny Parisi and international reporter Zofia Zwieglinska break down some of the biggest fashion news of the week.
This week, we're talking about the CFDA banning the use of fur in shows on its official New York Fashion Week calendar, following similar decisions by fashion weeks in London, Copenhagen and Berlin. We also discuss the U.K. banning ads from brands like Nike, Superdry and Lacoste over misleading sustainability claims.
Lastly, we discuss the Prada-Versace deal, which officially closed this week, just a day before creative director Dario Vitale departed the company. Vitale served as Versace's creative director for only nine months.
Later in the episode, Zofia is joined by Leanne Elliott Young, CEO of the IoDF, to discuss the growing use of digital passports in the fashion industry. Digital product passports, or DPPs, embed product data into a scannable code that lets both retailers and customers track an item's provenance. The idea is to make authentication easier and keep a record of the chain of possession of an item, particularly a luxury item, over the course of its life.
The E.U. recently passed a regulation requiring all products sold starting in 2027 to have a DPP, forcing brands to start thinking about implementing this feature. The IoDF is consulting with brands to help prepare for that rollout.
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